Did you know that 75% of consumers judge a product’s credibility on its packaging? This statistic is shockingly high and proves why enhancing brand identity through packaging is a vital consideration.
As well as offering a broad collection of standard bottle designs, we also provide a bespoke service which allows companies to create a custom design which perfectly strengthens their brand identity. Keep reading to learn how branding can be enhanced with the right design.
Why Is Brand Identity an Important Consideration?
Branding is an essential component of increasing awareness and leaving a lasting impression. When considering the identity of a product, more than just initial shelf appeal must be factored in. In fact, a brand identity refers to unique characteristics of not just a product, but the business it’s been supplied from.
Packaging plays an important role in this as the values and story of a business can be easily shared through a mix of physical and psychological indicators.
How Can a Custom Glass Bottle Design Be Created to Enhance Brand Identity?
Brand identity is vital in all industries but even more so in the food and beverage sector due to market saturations. Most companies will select a standard design based on the norm of that food or drink type. This is effective at sharing brand identity by highlighting what a product is and creating consistency in the wider collection.
However, a custom bottle offers that special touch, which means consumers can instantly pick out a product from a certain brand. By having a special design which allows brand recognition, consumers can start to feel connected to a company as a sense of familiarity is offered. While printed labels and bottle tops can impact this, the physical design of a glass bottle sends a strong message about the uniqueness of a brand.
A custom glass bottle is also a brilliant method of representing a premium product as it shows that a business has been willing to spend more money and time creating the perfect packaging. This is important not just for standing out on a shelf, but also as customers want to select bottles that look equally stylish when placed on their own home bars or in display cabinets.
Choosing a bespoke design for a glass bottle can also be used to highlight specific market needs, such as serving a purpose, including better usability. If a design is seen to resolve a common issue that consumers have, the product will stand out for all of the right reasons.
In summary, having a unique glass bottle design enhances brand identity as it ensures the styling is memorable and makes a solid impression with the intended audience.
How Can HYT Help to Create Unique Glass Bottle Designs?
If you’re looking for a unique glass bottle design for a new product, the HYT team can help. We provide our expert design advice plus years of experience to ensure companies are able to create a custom design which is both practical and purposeful.
