As brands with personalised packaging are growing 40% faster than others and innovation enables drinks companies to offer a collectable bottle to their customers from one source file with no mould or label changes.

The service offers brand owners the opportunity to choose from several variations during the same print run including:

• *Changing a graphic on the bottle

• *Changing the colours within the graphic design

• *Changing a name or a word on the bottle

• *Using different customized tactile digitally printed effects with O-I : Expressions Relief

• *Serialization of the bottles, for example by applying a sequential number for limited editions or an individual fixed code – e.g. QR or 2D datamatrix code unlocking an online experience

• Bottles each printed in different colours, with a city name ‘embossed’ vertically using transparent relief printing and a QR code taking users to the website.