Salt & Lime is a passion project in which I developed the visual identity of a tequila brand with a fresh and disruptive approach. My goal was to create a concept that stood out from the rest of the market, embracing a bold, fun, and creative aesthetic.

The concept draws inspiration from both the name and the origin of tequila, a beverage with a legendary history: it is said to have been born when a lightning bolt struck a field of agave, giving rise to its unique essence. This mystical and vibrant narrative is reflected in every aspect of the design, from the color palette to the visual composition, creating an identity that celebrates energy and tradition with a contemporary twist.