Iron Shoe’s grains are locally sourced from Michigan farms within 10 miles of the distillery. The intricate embossed and foil-printed engraving illustration depicts a spirited, robust horse biting into an apple blossom, the state’s flower. As equestrians and farmers in their own right,  while balancing the complexities of a refined design experience that remains approachable and relevant to their community.

The label’s denim blue background contrasts with the warm, rich gold foil while conjuring subliminal imagery of a hard day’s work wearing your favorite worn-in jeans. The label’s badge shape is reminiscent of a belt buckle, and the horse is nestled within gold medallions that share unique attributes about the brand.