Compared with the changeable packaging of drinks, the outer packaging of beer appears very monotonous, with most of the capacity of 640ml, and the color is mainly green and white.In the face of the changing market and gradually personalized consumption, beer packaging has also begun to change, looking for more business opportunities.Due to the large capacity, the improper transportation and storage of the operator and the improper way of opening the cap of the bottle by the consumer, the incidents of bottle bursting often occur, and the use of small bottles, on the one hand, can reduce the production cost, on the other hand, can also reduce the probability of bottle bursting.

    Recently, the consumer group is getting younger, consumers' brand recognition is low.They seek novelty and difference, but the consumption concept is not mature, the brand of beer, taste and recognition degree is also relatively low.Small bottles of beer beautifully packaged to cater to the consumer psychology of young people.It can be said that beer consumption to fine, small packaging development trend is increasingly obvious.

    With the continuous acceleration of product update, product quality is constantly improved and production cost is constantly reduced, forcing beer packaging to develop in the direction of differentiation.The profiled bottle of different specification increases gradually.On the one hand, these shaped bottles bring more choices to consumers, and on the other hand, they satisfy consumers' psychology of seeking novelty and difference.This kind of beer is popular among young consumers mainly because of its moderate capacity and its elegant packaging.

    Colour packaging makes consumer dazzling, facing the consumer market of more and more individuation.There will be more colorful beer packaging, and you may one day find that the beer on the shelves will be colorful, too.