In a competitive market, whisky brands are thinking of increasingly inventive ways to make their products stand-out through beautiful, interesting and wacky bottle designs.
While the stunningly extravagant designs of some bottles add to their sky-high price tag, the quirky styles of others have made sought-after cult classics among connoisseurs.
Some, such as the Johnnie Walker Diamond Jubilee Edition, mark a historic occasion, while others pay tribute to industry legends.
From a Japanese whisky which commemorates the 50th anniversary of the Rolling Stones, to a skin-like tattooed whisky bottle, this is out selection of the top 10 whisky bottle designs.