If you ask the wine industry who best embodies the spirit of "New Spain," it must be Á lvaro Palacios.

The Spanish national treasure winemaker, who was born in Oha and studied under the guidance of Jean Pierre Moueix, a famous winemaker from Petrus, finally chose Priorat, Spain, to make a big show and establish his own winery of the same name. Soon, he produced the world famous top wine here, and promoted the unknown Priorat to become the most shining star of the wine producing region in Spain.

As the pioneer of Priorat's revival, "revival", "history", "tradition", etc. have always been the main theme of Á lvaro Palacios. Now, he has launched new packaging for several top wines from the winery around these keywords.

The winery stated that starting from the 2019 vintage, its four top wines will feature newly designed wine bottles. These four wines are Les Aubaguetes, La Baixada, Dof í, and L'ermita.

The new packaging adopts the Burgundy bottle type, which is inspired by the past history, which deepens their connection with the old world tradition, especially with the profound emotion and spiritual imprint of the mysterious and dazzling Priorat production area.

In the view of the winery, both visually and tactically, the soft curved surface of this wine bottle allows people to joyfully feel a primitive vitality that has been passed down for centuries through hard work and a passion for wine.

For a more personalized and anti-counterfeiting feature, these wine bottles are engraved with the letter "P" at the bottom, which is the symbol of the Á lvaro Palacios winery and vineyard.

It is reported that the design of the new wine bottle started a few years ago, initially targeting the wine styles Les August and La Baixada.

We quickly noticed that the major international markets naturally anticipate this change. Now all of our highest grade wines will be presented with new faces, and the new packaging reflects the unique properties and historic typicality of these wines.

"From the original Burgundy to the classic Piemonte, in addition to the influence from the most famous regions in Europe, they are consistent with the deep impression left by the monastery of Priorat, which has been recorded since the 12th century."

"Finally, we should not forget that, from the classic Rioja to the estuary area, there are still some long-standing Burgundy bottled wines in the whole Ebro Valley, such as the traditional Priora wine and all Grenache."

Currently, these wines have been imported through the Links Concept and are available for sale in Hong Kong and Macau